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Telling Your Value-added Product Story - Connecting with Your Community!
 
September 27, 2024 | 12:00 pm - 3:00 pm
Ozarks Small Business Incubator (OzSBI)
408 Washington Ave
West Plains, MO
65775

Workshop Cost: Free • Lunch provided

Maximum Class Size: 25

Just starting out as a business or have been in business for decades, this workshop will assist you as an Agriculture Food and Product Producer to enhance your digital communications and marketing skills! Join us at one of four locations to gain hands-on tips and tricks to creating effective communication and marking materials regardless of your direct-to-consumer sales experience. Topics covered throughout the course include:
  • Free and low-cost techniques to grow your sales
  • Tips on effective communication
  • Resources available to small producers
  • Implementing your brand
Participants will be provided lunch and given time to network with other agriculture food and product producers. There is no cost to participate but participants are asked to pre-register.
This workshop was developed by Missouri State University Darr College of Agriculture and University of Central Missouri Department of Agriculture as a part of the Missouri Agricultural and Small Business Development Authority's (MASBDA) Show-Me Entrepreneurial Grants for Agriculture (SEGA).

Facilitators:

Clara Dickinson is an instructor of agriculture communications for the Darr College of Agriculture and is an alum of Missouri State University where she received her undergraduate degree in agricultural communications. She then received her master's in international agriculture, focused on communications and extension outreach at Oklahoma State University. While at Oklahoma State Dickinson worked with small farms and value-added agricultural businesses in Kenya to develop marketing and communication plans.

Jill Robertson retired from her marketing and agricultural communications position with Farm Credit of Western Arkansas in 2022. Her 17-year Farm Credit career encompassed all aspects of corporate marketing, public relations and both internal and external communications responsibilities. She worked closely with member/owners in all facets of agriculture, ag stakeholder groups across the state of Arkansas and developed an array of networking resources to promote Farm Credit's mission in western Arkansas. She has a special affinity for small, local, direct-to-consumer ag producers and in her role at Farm Credit was able to work with several programs designed to assist small ag entrepreneurs in marketing their products.

Organizer: Missouri State Darr College of Agriculture and University of Central Missouri Department of Agriculture

Contact Information: Clara Dickinson, 417-836-6245, ClaraDickinson@MissouriState.edu

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